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Lotus Main Dealers | |||||||
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It all started with Lotus for Dereliott Conversions, both Derek and John were keen Lotus enthusiasts who set up Dereliott Conversions as a race preparation company, but it was Lotus Racing in the late 60's who persuaded them to start dealing with their production cars and in turn with the general public. They were originally appointed as Lotus Service Dealers in 1969 and later moved from their workshops in Hoylake to their new premises in Thurstaston, and following extensive building works with the addition of a new showroom they then became Lotus Main Dealers for Wirral.
Dereliott Conversions were the country's largest Service Dealer, their workshops and product knowledge was second to non and people travelled to them from all over the country to have their cars serviced, they were particularly renowned for their engine fine tuning for which they had an enviable reputation. Only Dereliott's managed to get my Elan to run smooth even in rush hour traffic (webmaster). Their parts department was legendary and they supplied Lotus parts all over the world, I recall my brother telling me that he phoned Lotus when looking for an obscure part for his Elan and was told by them that the only place to try was Dereliott's, he lived in London and I being on the Wirral got the part and posted it to him.
They regularly shipped parts to Lotus owners clubs as far away as Australia, Canada and Japan amongst many others. |
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Lotus produced this leaflet explaining how Fibreglass is being introduced into the motor industry, amongst others. GFRP as its known, Glass Fibre Reinforced Plastic is the material of choice for Lotus body work and that of many other specialist car manufacturer's. |
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Lotus Cars |
Fibreglass |
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| Below are some of the early Lotus Brochures & Price Lists from the mid 1970's. | |||||||
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CLICK on them to Enlarge, then click back button. |
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Lotus Elan +2 brochure |
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This is what we believe to be the first ever brochure produced for the Elan +2 and is now very rare and collectable.
The children in the brochure we are told are Colin Chapman's two boys and the house was also his, although we are not sure which one as there are two houses, a traditional style and a modern one.
Some pages are in black & white because colour printing was very expensive in those days. |
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P1 front cover |
Page 2 |
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P3 |
P4 |
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| Press Adverts | |||||||
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P5 |
P6 |
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P7 |
P8 |
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P9 |
P10 |
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| Page 11 | P12 / back cover | ||||||
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| Lotus Elan 2+2S130 & 2+2S130/5 brochure | |||||||
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There were a number of single sheet brochures produced for the +2S130 but this was the main multi page brochure, again some pages are in black & white. |
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P1 front cover |
Page 2 |
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P3 |
P4 |
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P5 |
P6 |
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Page 7 |
P8 / back cover |
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Single leaflet front & back. 2+2S130 |
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Fold out brochure 2+2 S130 front |
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P2 |
P3 |
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Lotus Model Range |
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Multi page brochure covering the Europa Twin Cam, Elan Sprint, 2+2S130 | |||||
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P1 front cover |
Page 2 |
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| 2+2S130/5 with Metal Flake Silver Roof | |||||||
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P4 |
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then click back button. |
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Page 5 back cover |
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Lotus Europa Twin Cam |
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Lotus Europa Special. JPS. Single sheet brochure for the Europa Twin Cam with the front showing it in JPS racing colour's of black & gold. |
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P1 front cover |
P2 back cover |
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Lotus Elan Sprint |
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Single sheet brochure for the Elan Sprint FHC (Fixed Head Coupe). | |||||
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Single leaflet front & back |
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Lotus Elan Sprint |
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P1 front cover |
P2 |
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P3 |
P4 |
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P5 |
P6 back cover |
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Lotus Elite |
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1974 brought the new breed of Lotus as they moved away from the enthusiast market dropping the Elan and Europa and entered the executive market with the introduction of the Elite. A new customer profile was sought and to access it Lotus produced a range of up market glossy brochures for the Elite. |
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P2 back cover |
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Lotus Elite brochure |
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P2 |
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P5 |
P6 back cover |
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Lotus Eclat |
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This was the first Lotus Eclat brochure produced in fold out format. |
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P2 |
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P6 back cover |
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Lotus Esprit |
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This was the first style of a series of such brochures for the Esprit. |
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P2 |
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P5 |
P6 back cover |
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Lotus Line Art |
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Outstanding Lotus proved performance. Outstanding Lotus engineering construction. 4 valves per cylinder twin overhead cam engine provides 160 BHP. Luxury seats for four adults. ‘Wedge’ profile for low drag and minimum lift. At constant 50mph better than 40mpg. Track-proven air ducted radiator system. Huge area of glass for optimum visibility. Well balanced front disc rear drum braking system. Low-profile tyre design to give maximum road adhesion. Unique ‘Ital-Design’ interior combining beauty and practicality. ‘Ring-of-steel’ crash resistant passenger compartment. This car will be available in 4 derivatives designated Elite 500, 501, 502 and 503. |
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Lotus Elite |
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Lotus Elite |
Brochure Text |
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Eclat Esprit Elite |
Esprit |
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Eclat Sprint |
Esprit |
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Lotus Price List's |
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Lotus Prices increased on a regular basis particularly back in 1976 / 77 when we had high inflation. In 1976 Lotus had 3 prices increases and 4 in 1977. | ||||||
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From 14th. January 1976 |
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From 3rd. July 1976 |
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From 4th. October 1976 |
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From 1st February 1977 |
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From 2nd. May 1977 |
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From 1st. August 1977 |
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From 31st. October 1977 |
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From 27th. February 1978 |
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From 1st September 1979 |
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Lotus dealers Thurstaston Wirral |
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Home -- How It All Started -- Dealerships -- Press Articles -- Press Adverts -- Promotions -- Dereliott Sprint |
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Rally Car -- TVR -- Lotus -- Maserati & DeTomaso -- Scimitar GTE -- Lancia -- Contact Us |
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Copyright logo's & photo's
